We are living in the digital era. Some might even claim that the brick-and-mortar businesses are on their way out and online is the future. Moreover, offline businesses running today also need an online presence to ensure sustainability and growth. However, merely having a website is not enough due to the cut-throat competition in search engine ranking. You want your website to be able to reach people who seek the products and services you provide. But fret not, as today we bring you 10 simple ways to improve your SEO ranking in 2022 and stay ahead of the curve.
Easy Tips to Improve SEO Ranking
Share high-quality content
High-quality content shared on a regular basis can help boost the SEO ranking of your website.
The dwell time is also an important parameter that impacts your SEO ranking. It is the time users spend on your website.
High-quality, relevant, updated and exciting content will keep users longer on our page/website and help improve the dwell time.
Optimise page loading speed
Slow page loading speed impacts your SEO ranking in two ways.
First, Google recognizes slow websites and ranks them lower.
Secondly, a slow website hampers the user experience, which in-turn affects various parameters such as dwell time and bounce rate, further affecting the SEO ranking of the website.
There are numerous websites that can help you conduct website speed tests and optimise the loading speed.
Use header tags
Heading tags can drastically improve user experience on your website.
They make the content appear more structured and help users absorb more from it.
This will also encourage people to spend more time on your website, further improving the SEO ranking.
Another great way to improve your SEO ranking on Google is by optimizing your images.
Make sure your images are light and the file format is accurate.
Moreover, you should also add alt text to your images to make them more SEO-friendly.
You already know that publishing fresh, relevant and high-quality content on the website can help boost SEO ranking.
Blogs are the perfect way to achieve this. Blogs can draw huge traffic to our website and generate leads for the products and services you offer.
Incorporating outbound links
Not many people are aware of this but linking high-authority websites from your pages can help improve the SEO ranking of your website.
This also informs users that the data presented is procured from a reliable source, and they may inspect the same themselves.
Also, do not forget to interlink other pages of your website.
When users spend more time on your website, checking out different pages, Google ranks it higher.
Utilising various media
Plain text is boring. People want graphics as these help them understand the content better.
But don’t just limit yourself to images. You may also include videos on your website.
Videos can also help keep users longer on your webpages, leading to a better dwell time and improved SEO ranking.
Optimize your website for different devices
Some users might access your website on a laptop, while others might use a smartphone.
Thus, you need to ensure that all user indulge in a delightful experience, irrespective of their device.
Google ranks websites that are optimized for different devices higher.
Keywords are at the heart of SEO-optimized content.
Make sure that your content is keyword rich but never go overboard as the search engine might consider it spamming.
Use long-tail keywords and incorporate them naturally into sentences.
Create relevant meta content
Meta title and meta description play a crucial role in SEO ranking of websites and webpages.
Focus on creating description, keyword-rich, unique and short meta content for your pages.
Moreover, titles must also be catchy to persuade users to visit the page.
There are some other things as well that can help you improve the SEO ranking of your website. For instance, sharing lengthy content on your pages and encouraging sharing on social media.
With these simple tips, you can easily boost SEO ranking on Google, draw traffic, and boost your business.